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DISTRACTED DRIVING CAMPAIGN - Apr. 05, 2018

NEW ENGLAND STATES LAUNCH COORDINATED CAMPAIGN AGAINST DISTRACTED DRIVING

"Just Drive New England" Features County, Municipal, and State Police in TV Ad
 

The Maine Department of Public Safety, Bureau of Highway Safety today, in partnership with the other New England states, launched the first New England-wide, coordinated distracted driving education campaign to address the importance of attentive, engaged driving."Just Drive New England" will take place during the month of April as part of National Distracted Driving Awareness Month and will coincide with the national enforcement mobilization. The campaign highlight is a made-for-New England TV ad featuring police from each state sharing their experiences dealing with crashes caused by driver inattention.

 

"Drivers in New England travel from state to state much more frequently than other parts of the country," said Lauren Stewart, Director, Maine Bureau of Highway Safety. "This partnership allows us to team up against a problem we all face.  This is a unique opportunity to reduce the number of people injured or killed by distracted drivers by reaching drivers with this coordinated campaign, backed up by enforcement,  and highway signage across the six states. Regardless of where you'e going, if you're in New England, you'll be reminded to stay focused and engaged when you're driving."

 

The Bureau of Highway Safety is providing more than $800,000 in funding to Maine law enforcement departments to enforce distracted driving laws as part of the national enforcement mobilization. Police will use crash data to focus on locations where the majority of distracted driving-related crashes, fatalities, and injuries occur. "County, municipal and state police are first at the scene of these needless and devastating crashes.  Distracted drivers put everyone around them at risk--including motorcyclists, pedestrians and bicyclists. Put your phone away, focus on the road, and Just Drive New England!"  , said Stewart